Solarsilk Interactive » Selected Client Work

Chevrolet Tree Project Facebook App

admin — Wed, 05 Oct 2011 21:53:39 +0000

Solarsilk teamed up with SS+K to create a Facebook application that actually helps the environment. The app has a simple but powerful premise: “plant” a virtual tree on your Facebook wall, and Chevrolet will plant a real tree in a US forest, up to 175,000 trees.

It was an honor to work on such a meaningful project.

Papervision 3D interactive logo for ContextWeb

admin — Tue, 05 Apr 2011 16:52:57 +0000

Partnering with LaunchPad Advertising, we created an interactive 3D logo for ContextWeb. We used our skills in Papervision 3D to make the homepage engaging and immersive.

Kraft Mio banners built for SS+K

admin — Mon, 04 Apr 2011 16:37:10 +0000

We created a banner campaign for Kraft Mio liquid drink enhancer. Some flow-y animation makes these banners come to life.

Solarsilk builds Allstate Facebook app with SS+K

admin — Tue, 21 Dec 2010 17:54:45 +0000

Last week we launched a Facebook app with SS+K for Allstate Insurance. It’s called DSGN8D TXTR and serves a very worthwhile and important purpose: encouraging teens (and everyone else) to never text while driving. The goal is to register 25,000 DSGN8D TXTRs via the Facebook app and through live events around the country.

Solarsilk’s backend system accepts registrations via the Facebook app, and returns the data to the app in XML format for display and interaction. The backend also allows SS+K/Allstate to update live event registration numbers, define Facebook photo albums associated with the events, and more.

Check it out – and register your DSGN8D TXTR – don’t text and drive!

Saatchi & Solarsilk build Honey Nut Cheerios microsite

admin — Thu, 03 Jun 2010 22:49:24 +0000

Saatchi redesigned HoneyDefender.com and asked Solarsilk to execute the build. All content on the page is dynamic, allowing General Mills to easily edit copy, videos, featured games, the game arcade section, as well as WebTrends and Google Analytics tracking id’s through 1 XML file.

Solarsilk Creates JC Penney Virtual Closet for Parenting.com

admin — Fri, 09 Apr 2010 15:32:17 +0000

Solarsilk and Parenting.com won a min 2010 Integrated Marketing Award in the Total Integrated Program category for this work.

Here’s a fun piece on Parenting.com where visitors can build an outfit from a selection of JC Penney clothes and submit the outfit to a contest. The piece is set up so Parenting.com can very easily replace all the clothing choices at any time by uploading new images and editing 1 XML file. The user’s outfit is converted to a jpg file by Actionscript and uploaded to the server.

We’re super psyched about the win, and thank our partner Bonnier / Parenting.com for involving Solarsilk in the award-winning effort!

Arnold Woldwide and Solarsilk team up to create customizable Olympics banners

admin — Wed, 03 Feb 2010 15:45:38 +0000

Arnold Worldwide contracted Solarsilk to build a banner for Carnival Cruiselines where users can submit a photo that will later appear in that banner, live on the web.

The banner was built for Flash 10, which allows the user to choose an image from his/her computer, and load the image directly into Flash (Flash 9 requires an image upload and download). The banner creates a jpg file and uploads it along with user data to PointRoll. The PointRoll backend pushes the submission into a moderation system. After moderation, the user gets an approval email with a link to NBCOlympics.com/athletes, where their picture appears in the banner for the world to see.

Agency.com brings on Solarsilk to build banners for Combos

admin — Mon, 01 Feb 2010 15:47:33 +0000

Agency.com called us to help with some banners for the Mars Snackfoods brand Combos. Here’s a taste.

TBWA and Solarsilk build Tassimo banners

admin — Mon, 16 Nov 2009 14:59:29 +0000

TBWA\Chiat hired Solarsilk to build a series of holiday banners for Kraft’s Tassimo brand coffee/tea/hot chocolate/latte/cappuccino makers. Here’s a sample.

Virtual Flash World created for TyraBanks.com

admin — Thu, 24 Sep 2009 10:21:25 +0000

With an amazing team including Thrust Design Group (creative), TwoPointO (backend CMS development), Koalition (motion design), and Linn Olofsdotter (illustration), Solarsilk created aVirtual World for the new TyraBanks.com.

It features a 3-layer horizontal and vertical parallax effect involving some nifty math. XML, dynamically written by the CMS, controls all the content, the preloading order of the sections, the visual stacking order of the sections, the preloader color for each section, and the vertical and horizontal positioning of each section, among other things. Tyra is able to change content very easily in the Virtual World, re-ordering elements and changing images, videos and links. The piece also integrates swfAddress (enabling use of the browser’s back and forward buttons), as well as in-Flash video players from the Kyte video platform.

Tyra has since removed the Virtual World from her site, but we’ve got it here.