Solarsilk builds Allstate Facebook app with SS+K

Last week we launched a Facebook app with SS+K for Allstate Insurance.  It’s called DSGN8D TXTR and serves a very worthwhile and important purpose:  encouraging teens (and everyone else) to never text while driving.  The goal is to register 25,000 DSGN8D TXTRs via the Facebook app and through live events around the country.

Solarsilk’s backend system accepts registrations via the Facebook app, and returns the data to the app in XML format for display and interaction.  The backend also allows SS+K/Allstate to update live event registration numbers, define Facebook photo albums associated with the events, and more.

Check it out – and register your DSGN8D TXTR – don’t text and drive!